A style guide is an often overlooked yet extremely influential document that guides your company and its ethical approach to materials. If company language is more utilitarian in nature, customers’ needs can be overpowered by company wants.
I have worked to incorporate a care ethics foundation into our company style guide, and have referenced it many times as I direct and guide company communications. I express these editorial standards in my company style guide—especially in regards to digital communications like emails—by including language such as, “Be respectful of our customers’ time. Always be sure to not bombard them with information they do not need to know or questions we do not need to ask.” to convey the importance of thinking of the readers’ needs first. I communicate the importance of keeping the vulnerabilities of our readers in mind through language in our guide such as, “Keeping [the language] simple also helps ensure the language is clear and helpful—not misleading or misguiding in any way. If you are having to make the language complex to get around an issue, then the core of the message should be revisited.”